In 2021, HandOfBlood founded its own team in League of Legends. It went quite well with Eintracht Spandau, but in 2024, they decided: They wanted to create a content team and focus on reach. However, after a year, they are now changing the entertainment strategy again.
What is Eintracht Spandau? After HandOfBlood announced in 2021 the formation of the LoL team Eintracht Spandau, they achieved their greatest success in 2024 at the EMEA Masters. The tournament featured the best teams from the regional leagues of Europe. And they won.
But in October 2024, Eintracht Spandau announced a new strategy: They wanted to focus on content and entertainment because they were in an ecosystem that did not reward sporting success at all
. They remained in the Prime League but wanted to reduce costs, be live more often, and stream more.
After just one year, the team is once again taking stock and changing the strategy.
Content and sports performance were not optimal
How did it go for Eintracht Spandau? In a new YouTube video, Christian Baltes, Co-CEO of Eintracht Spandau, and Kevin Westphal, the team’s e-sport lead, talked about the future. They immediately admit: Building the players as influencers while simultaneously celebrating sporting successes did not go well.
In the 1st division of the Prime League in summer, they finished last. The content direction also did not work. Baltes explains that there suddenly were many content teams, Los Ratones, for example. They did not fill a vacuum
, but rather were one of several content teams. Westphal explains in this context that views of LoL on Twitch have generally dropped. Internal problems are also cited as obstacles.
Regarding the content, Baltes further states: They should have done more to generate attention. He speaks, for instance, of highlight videos on YouTube or TikTok to extend
the content. There was not too little content on the channel, but the attention was not right.
In terms of gameplay, the live content also posed a problem. Making practice games and streams publicly accessible is a disaster in terms of sports
. Opposing teams can see how they play and what they play. This does not help them sportingly. At the same time, these streams performed worse than normal stream content from the guys
. Economically, this is also felt. Accordingly, they want to make some changes for 2026.
You can watch the entire video here:
They want to improve sportingly, but also not reduce every content
What’s next for Eintracht Spandau? From the admitted mistakes, they are taking several approaches. They want to celebrate sporting successes, but also process the content better
across multiple platforms. LoL is important for Eintracht Spandau.
They are currently in discussions with players and want to win a title again, with Westphal even mentioning the EMEA Masters. While they are ending the approach of the Streamer team
, they cannot completely go back because they have to keep it economically sustainable. The remote setup will remain, for example.
The team’s former coach, Adrian chickenhero
Hoffmann, will now only work as a content creator. They want to ensure that there is a coach who focuses solely on sports. Hoffmann is to organize various events such as the fan mile, which has been well received. They continue to want to organize live settings and offline events.
Despite the sporting failures, Eintracht Spandau regularly generates attention. Recently, they were able to excite fans with an unusual crossover with a comedy series: HandOfBlood officially collaborates with South Park, wants to save LoL, dissing NoWay alongside: “I need a whole season of that”
