Apple has unveiled its new iPhones, but one decision has confused many fans: The color selection for the new devices. Many are reminded of other things like a pumpkin or toys.
What was unveiled? Apple presented its next generation of iPhones at its last keynote on September 9, 2025. In addition to the iPhone 17, they also introduced an ultra-thin Air model.
However, fans are especially debating one fact: The color selection for the new models. For instance, black or gray are no longer available in the standard models’ color options.
The iPhone 17, the Pumpkin, and the Master Chief
Here are the reactions: Many users had indeed anxiously awaited the unveiling of Apple’s new models, and there were several leaks beforehand hinting at the colors and models.
Nevertheless, the reactions are surprisingly mixed, as most did not expect the colors. Currently, the biggest issue for many viewers is the lack of an option to choose “black” for the iPhone 17. Someone explains on Reddit: “Man, it’s a crime that they didn’t make a black Pro model.”
On Threads, numerous users posted memes about Apple’s new colors:
- For example, someone jokes: “Who is getting the iPhone 17 Pro in Pumpkin Spice Latte color?”
- Others are reminded of the Master Chief from Halo or the Ninja Turtles with these colors and post corresponding memes (via Threads.com).
- Others compare Apple’s color selection to Nintendo’s GameCube: Here, the colors blue, white, and orange were also available.
Why the color orange? The reason Apple opted for these colors is not known. One user jests and speculates on Reddit that Apple deliberately removed gray and black from the color options for the iPhone 17 to push its new Air models. Because here, the options black and gray are still available. However, others doubt this and find it nonsense.
However, there might be a more pragmatic reason: The online magazine Vogue explains that the color orange/tangerine is one of the current trend colors of summer 2025. It is quite possible that Apple is aligning with the current trends to boost sales.
In 2007, Steve Jobs presented the iPhone to the public for the first time. What hardly anyone knew: The device did not function properly during the presentation, and the developers had to come up with a plan so that the situation did not get exposed: In 2007, Steve Jobs presented the first iPhone: The presentation became legendary, while the device didn’t work properly
