The online shooter Star Wars Battlefront is set to be the video game hit for the Christmas season on PlayStation 4, Xbox One, and PC. Two target groups are expected to contribute to this, reaching audiences that other shooters cannot.
“Former gamers and young players” – these are expected to give Battlefront an edge over other shooter competitors, EA has revealed.
The “lapsed gamers” used to play the “big games” but haven’t played in a while – a title like Battlefront, being a typical console game, could attract them. On the other hand, younger players will also be drawn in, as Battlefront will receive a T-rating (for ages 13 and up), while other shooters carry an M-rating (for ages 17 and up).
The target audience of Battlefront strongly overlaps with that of Battlefield 4 or Battlefield Hardline, but it may also attract players beyond that.
Analysts believe that Battlefront has a strong advantage over the competition due to its name alone. When Grandma stands in front of the game shelf, she will reach for Star Wars because the name “Halo” simply means nothing to her, said analyst Michael Pachter.
