In the business report from mail.ru, a trio of MMOs appears as bearers of hope: Skyforge, World of Speed, and Armored Warfare are expected to deliver.
The Mail.ru Group reports, according to a report from the Russian site cnews.ru, good growth for the first half of 2014, but problems have arisen in the second quarter of the year. Here, growth has decreased. This is attributed to the difficult geopolitical situation and the economic development during this period.
Mail.ru aims to focus on gaining more “paying” customers
In the second half of the year, higher growth is expected in the MMO sector. Efforts are focused on gaining more paying customers. Here, more emphasis will be placed on the so-called “Community IVAS”, which stands for “Community Internet value-added services” (the rest of the industry refers to this as microtransactions, freemium offers, or an in-game cash shop).
From the future, mail.ru expects a lot from a new trio of MMOs. Skyforge, World of Speed, and Armored Warfare are all already in advanced stages of development and are expected to enter their respective open beta phases in the coming months. While open betas for Skyforge and World of Speed are planned for Q4 2014, the open beta for Armored Warfare is still expected to wait until Q1 2015.
As a special success, mail.ru records their mail service “mymail”, which launched under the brand my.com in November 2013. The mail service has established itself as an alternative mail client on iPhone and Android. Most customers come from Germany, Brazil, France, and the United Kingdom.
Mail.ru expects growth of 12-18% for 2014. In 2013, the group recorded a growth of 29.6%.
