A guild is an association of players who pursue common goals. Depending on the game and setting, there are various terms for this association. In fantasy games, “guild” is common; in another setting, it may also be referred to as a fleet, a corporation, a clan, or similar. In modern game design, the guild often has a predominant significance. In any case, the identity of the guild is determined by the players themselves. Is it a PVE or PVP guild, what guild colors are worn, how close should obligations to the guild be, and what type of players is it aimed at? – These are typical questions that decide a guild’s identity.