A small dispute on Twitter sparked funny reactions from two developers. Far Cry and RAGE 2 are competing for who gets to use the color pink.
On Twitter, it is common to tease other users a bit and engage in small “battles”. Even video game developers do not shy away from this, as Ubisoft and Bethesda impressively demonstrated. They playfully poked fun at each other to promote Far Cry: New Dawn and RAGE 2.
What happened? Both RAGE 2 (Bethesda) and Far Cry New Dawn (Ubisoft) use a very distinctive color palette in their game presentations, prominently featuring lots of pink.
This parallel apparently caught the attention of the RAGE 2 team, as they quickly recreated the cover image of Far Cry New Dawn – but with RAGE 2 characters and the subtitle “Newer Dawn”. It looks like this:
Ubisoft couldn’t let this little provocation slide and confidently countered: “Nice to see you like our artwork! If you’re looking for a trailer as well, here is a good one,” followed by a link to the trailer for Far Cry New Dawn.
The Twitter account of RAGE 2 responded in good spirits, replying with “Oh, nice. The game looks great!” and added the famous “Spider-Man pointing at Spider-Man” meme – referencing that both accuse each other while both are guilty.
Promo action for both sides: In the end, it seems that both sides took it humorously and benefited from it. While Far Cry: New Dawn will be released next month on February 15, RAGE 2 is still a wait and will come exactly 3 months later on May 15.
What do you think of such teasing and small provocations? Is it entertaining and funny when game developers “go at each other” like this? Or should one refrain from such things and just write about their own game?
