Blizzard’s online card game Hearthstone is a global phenomenon. You must have seen the advertising for the game in Japan.
The US site Polygon headlined “If you don’t understand Japanese, the ad is much better.” Indeed, the Hearthstone advertisement that airs on television in Japan seems quite bizarre and is easily understandable even without knowledge of Japanese.
It is clear who the boss is here. A company president in Japan is on his way to the office and everything and everyone bows before the older gentleman. Everyone? Well, not quite. One deserves a bit more respect! Because she is a “legend in Hearthstone.” And this sensation provokes bizarre reactions.
Weird advertising, or what do you think?
