The MMORPG Guild Wars 2 has lost 32% of its revenue in a year and is experiencing a downward trend. Fans believe they know the reason.
How is Guild Wars 2 doing? The MMORPG enjoys a good reputation among players, reflected in a score of 88% on Steam. Many players praise Guild Wars 2’s vertical progression, allowing players to jump back in even after years without needing to catch up on hundreds of gear levels.
Financially, however, things do not look as good as the players’ ratings suggest, according to a new report on NCSoft.com. While a revenue decline of 24% was already recorded for the first quarter of 2025 compared to the previous year, this decline worsened in the second quarter of 2025. Here, Guild Wars 2’s revenues decreased by 32.7% compared to the previous year.
In absolute terms, the MMORPG generated only about 9.78 million euros worldwide in the second quarter of 2025 (15.803 million Korean won).
Here you can see the upcoming expansion:
Significant revenue decline but likely no red numbers
What’s the state of Guild Wars 2? Although the MMORPG has to record a strong revenue decline, it does not seem to be in great danger. When comparing revenues over a longer period, it becomes clear that the MMORPG has achieved similar numbers already five years ago (via ncsoft.com).
The year 2024 was quite successful for Guild Wars 2, while it is currently rather average. The fact that the MMORPG cannot build on the previous year’s success is not a good sign, but considering the figures from previous years, it is not an extreme low yet.
Why is Guild Wars 2 not so successful right now? Players have a clear theory regarding this million-dollar question. On Reddit, they discuss that changes in the rhythm and how new expansions are released are responsible for the weaker quarterly figures.
- ParticularGeese writes on Reddit: “Unfortunately, Jantir Wilds does not seem to have been as well received as previous expansions. Revenues have not been this low since the layoffs and the Icebrodd Saga of 2019. On the other hand, Visions of Eternity seems to be getting more attention, so let’s hope things turn around for the better.”
- digitalmayhemx explains on Reddit: “It has been worse, but that is still not an encouraging sign for Jantir Wilds.”
- Tulki hopes on Reddit: “Visions of Eternity will most likely perform better, mainly because of the elite specializations. They are the most influential feature an expansion can have, as they add new playstyles to all game modes and existing content and are a fantastic marketing lever.”
- Rebelhero thinks on Reddit: “Honestly, it probably has to do with this new ‘annual’ release rhythm for expansions. I know I skipped Secrets of the Obscure and Jantir Wilds because of this. I felt they didn’t contain enough to justify the full price until they were on sale.”
Whether the release rhythm or perhaps something entirely different is causing the revenue losses for Guild Wars 2 can only be confirmed by the publisher’s analyses. Whether the next expansion will be more successful remains to be seen. You can learn more about Visions of Eternity here: Guild Wars 2: Visions of Eternity – All info about release, content & beta
