Many content creators on Twitch and YouTube receive warnings sooner or later, requiring them to take content offline. This can have various reasons, even just the use of copyrighted music. 4 content creators are now reporting a particularly brazen case.
Which content creators are involved? Among others, it involves the Twitch streamer Marcel “Staiy” and the YouTubers Jasmin “Gnu” and Yvonne Mouhlen. They all reacted to a video by the content creator “AlphaKevin”.
However, they were not warned by AlphaKevin, but by the person who was the subject of his video from earlier this year: Julien Momm, who at that time was acting as a “dating coach”.
Why were there warnings? The “dating coach” had spoken in several clips about so-called “red flags”: qualities of a potential partner one should be cautious of. These “red flags” included traits such as
- low self-esteem
- too many cats
- trauma in the past
These statements were largely viewed critically by AlphaKevin and the content creators who reacted to his video. The dating coach apparently took offense, prompting him to demand the removal of the videos and threaten legal action.
Meanwhile, AlphaKevin, Staiy, Gnu, and Yvonne Mouhlen have published videos on the situation.
“Dating coach” allegedly offered paid collaboration
What makes the warning so brazen? The content creators report in their videos that they all received emails from Julien Momm in October 2023 – months after the publication of the contentious content – urging them to take down their reactions. Otherwise, they were threatened with legal action.
However, previously, in the summer of 2023, they had received a completely different offer from the dating coach, as Gnu, Staiy, Yvonne Mouhlen, and also AlphaKevin report. In the letter, Julien Momm allegedly offered the content creators collaboration.
According to the letter, the “shitstorm” in reaction to his statements was described as a “unique opportunity”.
This opportunity could be strategically utilized to “gain reach”. The content creators claim that Momm offered them money for a collaborative video that was supposed to engage their “communities” and strengthen their brands.
For the content creators, it gives the impression that the dating coach wants to get rid of the videos, but not because he regrets his statements. Apparently, he now wants to explore other business fields for himself and can no longer use the negative videos with his name, according to AlphaKevin. An apology would have been a better way, says Gnu.
The approach seems to particularly disturb the content creators because the tone of the emails was said to be very threatening, after he had just recently offered them a paid collaboration. Gnu calls it “pretty shady.”
We have embedded Gnu’s video here, and you can find AlphaKevin’s video here.
Gnu wants to have her video legally examined
What will happen next? AlphaKevin and Gnu decided to temporarily take their videos offline as a precaution. At least the YouTuber is now considering making her reaction public again. However, she wants to have it legally examined first.
Looking back, Gnu says she let herself be too intimidated; it was also the first time she had received such a warning.
Staiy, whose video remains accessible, speaks instead of the Streisand Effect: Through the dating coach’s attempts to cover everything up, he has gained much more attention. He advises Momm against continuing to contact him – otherwise, the situation would only get bigger.
In fact, Momm has likely gained more attention with this action than he would like: The videos of the 4 content creators have already received more than 400,000 views combined (as of November 8). It remains to be seen how he will respond.
For content creators, it is always a difficult situation when they receive a warning regarding their content. Often they take it offline initially to avoid a legal dispute. However, this results in them missing out on future income from videos and VoDs.
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