The new streaming platform Kick has a bad reputation, but it attracts with huge revenue opportunities. While Twitch keeps 50% of the earnings, Kick allegedly only takes 5%. Former Twitch streamers now boast about their supposedly huge earnings. But former Fortnite star Ninja warns that people should expect a reality check, a harsh awakening.
Who is boasting about the earnings? The main advocate for Kick is Trainwreckstv, who was long the leading gambling streamer on Twitch.
Since Twitch banned the online casino “Stake”, with which Trainwreckstv had entered into a royally paid deal, the streamer has been beating the advertising drum for Kick, because there he can show casino gambling at “Stake”. The online casino is actually behind the Twitch competitor.
This is how Trainwreck shows a picture of what 3,500 subscribers bring on Kick:
- 16,047 $ – from each subscription for 4.99 $, the streamer gets 4.62 $
- had the streamer these 3,500 subscriptions on Twitch, he would get “only” 8,800 $. So only about 2.50 $ per subscription.
On Kick, streamers earn almost twice as much as on Twitch
Other Kick streamers like “Ac7ionMann” say: He has about 7,000 subscribers on Kick and would earn 38,100 $. So an insane amount compared to what would come out on Twitch. To earn that much money on Twitch, one needs 16,000 subscriptions.
The earnings are “life-changing”.
How is this being commented? Twitch streamers like Asmongold use Trainwreckstv’s Twitter post to make it clear: “That’s much more money than other websites in live streaming pay”.
The well-known LoL streamer Macaiyla also reacts in surprise: “What the fuck?”
Of course, these are jabs at Twitch, where people are still streaming (at the moment).
Ninja warns: High earnings, but incredibly unstable
Who sees it differently? Of all people, Ninja warns that these earnings are not as great as they seem.
Ninja knows better than anyone about a platform change. He switched from Twitch to Mixer in 2020, initially had great earnings there as well, but they quickly collapsed because he couldn’t convince his incredibly many Twitch followers to follow him from Twitch to Mixer.
Ninja now warns: Every streamer showing their numbers would have 99% gifted subscriptions. This shows how much money one could earn on Kick – but it is also “incredibly unstable”.
Some will soon experience a harsh awakening.
What does he mean by that? Ninja assumes that the new Kick streamers receive “gifted subscriptions” from the platform or supporters as a starter gift. However, these subscriptions expire after one month, and then the earnings would collapse.
Ninja apparently doubts that the streamers can maintain these subscription numbers on Kick in the long term.
This is how Trainwreckstv reacts: The streamer says it’s not the case that the subscriptions are gifted. It is merely a display bug that will be fixed soon.
Tanzverbot believes: Kick fakes numbers through viewbots
Is all of this credible? The earnings achieved on Kick seem absurdly high. The German streamer Tanzverbot also said he suspects that numbers are faked at Kick.
It seems implausible that people would switch from Twitch to Kick and simply continue to stream with the same numbers as before on Twitch. This contradicts every experience. Every streamer switching platforms starts much smaller on the new platform.
You can observe this with every TikToker or YouTuber switching to Twitch. Or even with people like Ninja.
The gambling-financed Twitch rival apparently has a lot of money
That Kick “only” takes 5% could be plausible, after all Kick is not really a proper streaming platform, but mainly serves to advertise the actual business, gambling at Stake.
Gambling seems to be so lucrative for the operators online that they spend sums on advertising that seem outrageous.
This is also a sign that many more people lose money gambling than win, because otherwise Stake could not afford such a high advertising budget.
What’s behind this: The big question is how hard it really is to achieve 7,000 subscriptions on Kick and whether there are really that many people watching as the numbers currently suggest.
Too few viewers also plagued Twitch competitors like Mixer.
Whether one should trust an online casino to display the correct numbers seems questionable.
Twitch streamers are now showing gambling on Kick, but something seems off about it
