The developers of Battlefield 6 are committed to considering player feedback. However, EA wants employees to use AI as a “thinking partner” in the future.
What are EA employees supposed to use Artificial Intelligence for? According to a report from Business Insider, several EA employees have anonymously stated that they are being urged to integrate Artificial Intelligence, including their in-house chatbot ReefGPT, into their daily work routines.
According to Business Insider, internal documents would show that employees are specifically asked to use AI tools for their daily efficiency and are additionally required to participate in training to understand the software better. Furthermore, they are obligated to attend training sessions to better grasp how the technology works. Some employees are expected to learn to use AI models as a kind of “thinking partner” in their work processes.
This could also influence the development of games like Battlefield 6. And this is despite fans being pleased that the developers are taking player feedback to heart (see Reddit).
Artificial Intelligence as a “Cornerstone of Innovation”
What are employees supposed to use AI for? The tasks mainly involve workflows such as generating program code, although this AI-generated code is often faulty and requires significantly more revisions than human-written code.
But tasks like concept drawings and internal communication are also expected to be handled with AI. In less logic-oriented fields such as character or level design, employees are mainly requested to assist the AI in learning.
In the future, this could not only influence whether entire positions could be taken over by AI, but also how games are developed and ideas are generated and implemented. According to Business Insider, at least some parts of quality assurance in games are already being handled by AI, which were previously performed by human employees. This could also affect how player feedback is addressed in the future.
In a press release from EA about a partnership with Stability AI, which is used for creating in-game assets and concept visualizations, it states: “Machine learning and artificial intelligence (AI) have long been cornerstones of innovation at EA.”
Additionally, there are plans to further integrate AI in the future to make game development and related processes more efficient.
How AI will continue to change the market and the way games are developed remains to be seen. However, the head of ChatGPT is convinced that Artificial Intelligence is significantly on the rise and that many positions will soon be eliminated, which in his view are not real jobs anyway: Head of ChatGPT says: AI will destroy jobs that are not “real work”
