Eintracht Spandau has achieved something with League of Legends that no German esports team has achieved before. Team manager Kevin Westphal and Johannes Gorzel, co-managing director of Instinct3, explain MeinMMO in the podcast, what their formula for success is.
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Behind what seems like pure chaos and total spontaneity lies a well-planned and elaborate model. Eintracht Spandau has significantly shaken up the German esports scene of League of Legends. Our editorial team has never experienced such a strong fanbase forming around an esports team in esports.
There is singing, suffering, and cheering, much like one would expect from football. The identification between the team and fans at Eintracht Spandau is extraordinarily high. And here lies a sophisticated strategy behind it, in which not only the face of Handofblood plays a role.
Alex and Leya talk to team manager Kevin Westphal and Johannes Gorzel, co-managing director of Instinct3. The influencer agency Instinct3, which includes Handofblood and Gnu, is behind Eintracht Spandau.
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