The developers of a surprise hit on Steam snuck into the lobbies of players who streamed their game live on Twitch to troll them.
What kind of game is this? PEAK is a cooperative climbing game. As a group of lost scouts, you ascend a mysterious mountain. Every misstep can mean an early end.
The game was released on June 16, 2025, on Steam and quickly became a hit there:
- Just 6 days after release, the game reached a peak of around 100,000 players on Steam (according to steamdb).
- Another two weeks later, PEAK even reached over 114,000 concurrent players.
- Within just 9 days, the game sold around 2 million copies according to a Steam post from the devs.
A trailer for the game can be seen here:
Developers talk about a plush toy with Twitch streamers
What have the developers done now? The developers of the game had a little fun and took possession of Bing Bong, a plush toy. Disguised as such, they infiltrated the lobbies of Twitch streamers and chatted with them – causing a lot of confusion.
Initially, some streamers thought that the voice lines were pre-recorded. But at some point, Bing Bong suddenly started responding to questions. Twitch streamer Becky “bekyamon” Maerkman shares such a moment in a YouTube short.
After initial surprise, someone in the clip exclaims: “We’re taking Bing Bong to the top!” In the same stream, the plush toy pleaded not to be left behind and shouted, “I’m in the water!” Later, there was the realization: “We almost left a real dev just in the water.”
Other streamers left Bing Bong behind, only to hear a sad “Don’t leave me…” A player exclaimed: “Why does it sound like a real person is in our call?” Another was certain: “Bing Bong has a speaker!”
What do the developers say about it? In a Q&A on Reddit, one of the devs commented. A user asked how the developers determine when they take possession of Bing Bong. The developer responded:
“We could only join players games if they were publicly streaming. So we didn’t have access to EVERYONES games haha. It was a good bit for creators during the first few weeks after launch. We’d spend evenings watching streams and decide who we think would enjoy hearing from Bing Bong.”
The development story of the game is another interesting tale. The studio first worked on another game but halted it and created PEAK instead. What started as a fun project became a huge hit – read more about it here: They canceled their game and worked on a fun project: It sold 1 million copies on Steam
