In the MMO shooter Destiny the introduction of an in-game shop is planned for next week. According to analysts, this could be a real gold mine.
Yesterday we reported that, on October 13, Tess Everis returns to the Tower of Destiny. This will be a triumphant return of the chased merchant: she has 18 new emotes. She offers them only for Silver, a new real-money currency.
Analyst Doug Creutz from Cowen&Company sees this as a potentially huge source of revenue. Gamespot quotes Creutz saying: “Although the initial offering looks modest, we believe that with the passionate fan base, microtransactions could generate hundreds of millions of dollars annually.”
Creutz assumes that Bungie will only bring cosmetic items to the cash shop. Nothing that truly impacts the game. Creutz trusts Activision and Bungie to handle the cash shop wisely. Not to offer items that give players an advantage. That would upset others.
