PlayerUnknown’s Battlegrounds (PC, Xbox One, iOS, Android) is still plagued by Chinese cheaters. They are now even being courted by hardware manufacturers with the promise of more cheat power.
PlayerUnknown’s Battlegrounds still has a major cheating problem. Especially from China, mass amounts of cheaters are reported. There, many gamers presumably see nothing wrong with using cheat plugins for unfair advantages.
Therefore, the hardware manufacturer Dell probably thought it was only consistent to advertise its new devices with optimal cheat power.
With our new processors, your cheats run even better!
At a large launch event in Beijing, Intel’s latest 8th generation processor was presented. Notable hardware manufacturers were also present and showcased their latest products featuring the chipset. A staff member from PC PowerPlay was the only western journalist there and could hardly believe his eyes and ears when the hardware manufacturer Dell presented the advantages of its latest gaming laptops.
They did not advertise the impressive FPS performance of the devices, but rather the ability to run massive amounts of plugins for PUBG simultaneously. According to PC PowerPlay, this was clearly referring to cheats, which were euphemistically called clever aids for “winners.” In the background, even common PUBG cheats were reportedly shown in action.
Dell apologizes, backtracks!
That a renowned hardware company openly advertises cheats in China was hard to believe. Was it ultimately just a translation error or had the colleague on-site misunderstood something?
Therefore, PC PowerPlay directly asked Dell and received a clear answer. Yes, they had indeed advertised the performance of the new G series from Dell with “inappropriate modifications” for the game PUBG.
Advertising cheats was a mistake
This form of marketing was indeed wrong, and they apologize for it. This does not reflect the global gaming culture or strategy of the company. They condemn the misuse of such modifications in games.
Here is the original text: Dell is fully committed to supporting fair play in online gaming. We do not encourage nor endorse any behavior that undermines fair gaming practices. Dell has a strong track record in partnering with gaming teams, aiming at providing world-class gamers with the ultimate experience. In an attempt to communicate the power of the new Dell G Series, inappropriate modification examples were used in Dell’s product launch event in China last week. This does not reflect our global gaming culture or strategy. We condemn any modifications misused in gaming.“
That is certainly commendable, but the fact that Dell actually thought it was a good idea in China to promote the new devices as top cheating machines shows once again how normalized cheating seems to be regarded in China.
Why is cheating so popular in China? An attempt at explanation.
