Imane “Pokimane” Anys is huge on Twitch and is enjoying numerous collaboration offers from well-known brands. However, collaborating with a certain brand turned out to be unpleasant: first, she had to redo the material repeatedly, and then she was told to delete it entirely.
Which streamer is being referred to? For years, Pokimane has been one of the most successful female streamers on Twitch, considered the “face” of the streaming platform. On her Twitch channel, she has 9.3 million followers, and there are over 6 million each on TikTok and YouTube.
Given this reach, it’s no surprise that brands offer the influencer lucrative collaborations. However, the collaboration with a particular partner turned out to be rather unpleasant, as Pokimane revealed in a conversation with her streaming colleague LilyPichu.
Streamers like Pokimane and Amouranth have long led the way in the English-speaking space. In German Twitch, these streamers hold the reins:
Pokimane says: She had to film the promo material five times
What was the problem with the collaboration? When influencers promote products, it is fairly common to send the planned content to the advertising partners in advance. According to Pokimane, this particular brand was especially demanding.
They kept finding minor issues that led to the rejection of the material. For example, if there was a reflection visible somewhere or the streamer had worn white because the packaging also contained white.
She had to redo the promo material about five times for “totally irrelevant reasons,” Pokimane said. The streamer adds that she can’t stand it when there is a fun idea for an advertisement, but the advertising partners strip all the enjoyment away.
You can find the conversation here starting around 14:13.
How did the collaboration end? Not well. As Pokimane further reports, the brand literally dropped her “in that moment” when she had a controversy. They told her: “Delete everything.” So, apparently, all those recordings were ultimately not worth it.
Pokimane does not reveal which brand it was exactly. However, the brand was part of a larger “conglomerate,” making it difficult to avoid them and stop collaborating entirely.
The streamer already has experience with bad brand deals: She almost fell for clever scammers trying to get nude photos
Which scandal ultimately cost Pokimane the partnership with the brand, the streamer does not mention. However, Pokimane generally has a very clean image without many controversies. This made the cookie affair last year all the more difficult: “Just say if you are broke” – the streamer wants to sell healthy cookies and reacts to criticism of the price
