Gaming hardware is expensive, but the head of Amazon Luna has found a simple solution: streaming. Because for streaming, you don’t need an expensive console or an even more expensive gaming PC.
Gaming hardware is now considered expensive. And looking at the current prices on the market, this probably doesn’t make many people particularly happy:
- For a gaming PC that can play decently, you already have to pay at least 1,000 euros. At least if you don’t want to play on the lowest details and a maximum of 30 FPS.
- For high-performance gaming PCs, you can easily spend 2,000 euros. This raises the question for some whether it is worth investing 1,500 euros in a GPU, if the graphics card is already outdated next year.
- Even game consoles, which were long considered a cheap alternative, are getting more expensive: A Switch 2 costs more than 400 euros, a PS5 Pro around 800 euros.
The CEO of Amazon Luna, Amazon’s streaming service, has noticed this and wants to change the situation. Because high prices should not prevent people from being able to play.
Amazon Luna is supposed to be the alternative to expensive hardware prices
This is what Jeff Gattis says: In an official blog post, Jeff Gattis, the CEO of Amazon Luna, discusses the current situation and explains how they want to change everything:
Gaming hardware is too expensive. Games are intimidating and hard to learn … and expensive. Games can feel isolating. At the same time, Prime members know that games don’t have to be that way, and they even tell us that they wish games were a means to bring friends and family together. To build connections. To forge relationships. To have fun!
The good news is that Luna is already solving the problem of hardware costs.
In light of the observation that gaming has become expensive, Amazon has decided to completely redesign its cloud gaming service Luna to make it a real alternative in gaming. Until now, Luna has been more of a niche product alongside GeForce Now or Xbox Cloud Gaming.
According to Amazon, the goal is to overcome the barriers of price and complexity to put fun and shared experiences back in the spotlight.
How do they plan to lower costs? Amazon Luna should be fully included in the Amazon Prime subscription without additional costs. The idea is to play immediately on the devices you already own: a smart TV, a Fire TV stick, or even a simple tablet. You start the app, and within seconds you should be in the game.
Ideally, you therefore only need a TV stick and a controller that you can connect to your stick via Bluetooth. A costly gaming console is not required according to Amazon’s plans.
Which games are included? Prime members are expected to have access to a constantly growing library of games in the future. At launch, there should be about 50 titles, including Dave the Diver, MotoGP 25, Farming Simulator 22, but also big hits like Hogwarts Legacy, Indiana Jones and the Great Circle, or Kingdom Come: Deliverance II.
A gamer spends a lot of money on a powerful gaming PC. But later regrets the purchase. Others explain to her why she doesn’t have to regret the purchase and how she can save money to ease her conscience: Young gamer buys gaming PC for 4,000 euros, regrets the purchase a few minutes later – She only needed to pay half
