The CEO of a PC company now recommends buying new hardware. Because prices are expected to keep rising.
The English-language site WCCFTech interviewed the CEO of the PC company MAINGEAR and discussed the high hardware prices. Specifically, the magazine wanted to know if the CEO had tips and recommendations for gamers who want to upgrade their systems now.
And he has a very clear recommendation for gamers: Upgrade now before prices rise further. Because stocks will become scarcer, according to him.
CEO of the PC company warns and simultaneously promotes his own company
This is what the CEO says about the scarcity: The CEO, Wallace Santos, emphasizes that prices will continue to rise in the future. Therefore, one should upgrade their PC system now. Santos says that for customers who want an upgrade, the Black Friday offers are a great opportunity for that:
We have already observed a sharp increase in DRAM prices due to shortages and are holding these price changes for our customers as long as possible. Consumers looking to buy a new PC or upgrade the GPU, SSD, or RAM of their current system should take action now and look for offers that haven’t yet been impacted by price increases.
At the same time, Santos emphasizes that prices will continue to rise and that sellers like himself will also have to extend delivery times because stocks will eventually run out.
I anticipate that the prices will continue to rise and then we will eventually have to increase our lead times as stock and allocation becomes constrained, but we are in constant communication with our vendors and will delay these increases for as long as we possibly can.
What’s the problem? In the interview, the CEO emphasizes the strength and uniqueness of his company: MAINGEAR would keep prices stable and ensure that every gamer could shop at fair prices. He also emphasizes that there would be a few special offers on Black Friday.
In principle, it is not prohibited to advertise your own products. Nevertheless, it seems a little strange to readers when you recommend a purchase or upgrade, but at the same time advertise that stocks are running low.
You talk about scarcity, but at the same time you refer to your own offers. Sellers regularly use the scarcity principle to entice customers to invest money. This appeals to people’s emotions: people are afraid of missing out and buy the items. After all, limited items are always more desirable than items that are readily available.
After graphics cards, it now looks as if the next PC component price increase and shortages are imminent: RAM, the important working memory, is currently in high demand among international companies, which are buying up products in bulk: After large companies bought up graphics cards for years and drove up prices, now it’s the turn of another component.
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