According to Wilson, Microsoft and Sony secure such co-marketing deals to generate “excessive awareness around the game in connection with their own console.” In reality, however, that is not the case. The CEO explains:
But what we have seen – and we have seen the analyses on this – is: If you’re a PlayStation player, you do not reject the [game] simply because it is presented by a potential console partner. You know very well that it is also available on your console. And what we find out is just a multiplier effect of greater attention in the market.
Battlefield 1 is set to release on October 21st for PS4, Xbox One, and PC. With an “EA/Origin Access” membership, you can start with the Deluxe Edition already on October 18th.
EA has arranged a “co-marketing deal” for the upcoming shooter Battlefield 1 with Microsoft’s Xbox One. This is not expected to affect sales on the PS4.
PlayStation 4 or Xbox One? Even before the launch of both next-gen consoles in 2013, the competition for the throne in the console market reignited. Sony’s console has significantly the lead in this generation’s console war; however, a promising shooter will uphold the Xbox banner this year: Battlefield 1 has secured a “co-marketing deal” with Xbox One.
PS4 users should not have issues with the Xbox focus of Battlefield 1
Electronic Arts was recently asked during an investor day whether they are concerned about sales figures due to this Xbox focus. However, CEO Andrew Wilson expressed no concerns. Battlefield 1 is intended for PlayStation just as much as for Xbox and PC.
Such arrangements are quite common in the gaming sector: Sony has deals with Call of Duty or Destiny, while Microsoft promoted Fallout 4 alongside Bethesda.
The respective consoles want to be closest to the biggest and best games in this industry, Wilson adds. He further comments:
Typically, we see that this only fosters attention. It helps attention regardless of whether you’re a PC player, an Xbox player, or a PlayStation player.
According to Wilson, Microsoft and Sony secure such co-marketing deals to generate “excessive awareness around the game in connection with their own console.” In reality, however, that is not the case. The CEO explains:
But what we have seen – and we have seen the analyses on this – is: If you’re a PlayStation player, you do not reject the [game] simply because it is presented by a potential console partner. You know very well that it is also available on your console. And what we find out is just a multiplier effect of greater attention in the market.
Battlefield 1 is set to release on October 21st for PS4, Xbox One, and PC. With an “EA/Origin Access” membership, you can start with the Deluxe Edition already on October 18th.
