With the rather mediocre sales figures of Star Wars Outlaws, Ubisoft probably did not expect this. The Ubisoft stock drops by 13.5%, leaving Ubisoft in a position as bad as it was ten years ago.
What is happening with Ubisoft’s stock? Since the end of August 2024, Ubisoft’s stock has decreased by 13.5 percent. On September 5, the value was only around €15.50, causing the total value of the shares to drop below the 2 billion euro mark. This coincides with the release of Star Wars Outlaws on August 30.
The current numbers for Ubisoft’s stock were last this bad ten years ago, in 2014. That year, Assassin’s Creed Rogue was released, also with rather mediocre sales figures.
In our video, the galaxy and underworld in Star Wars Outlaws are presented to you:
Ubisoft stock at its lowest in 10 years
What does this mean? Anyone who invested in Ubisoft’s stock six years ago, in 2018 when the stock peaked at €90, would now be at about €16 (via Google Finance).
That would not even be enough to afford the game Star Wars Outlaws, as the base version costs €69.99. At least: a subscription to Ubisoft+ for €17.99 would almost still be possible.
What is the reason for the falling stock? In 2024, Ubisoft’s stock dropped a total of 43 percent. It’s not only the fault of Star Wars Outlaws. Interest in the free online shooter XDefiant has also drastically decreased in recent weeks, along with player numbers.
It could also relate to the shutdown of servers for Ubisoft’s The Crew.
The release of Star Wars Outlaws seems to have a significant impact on the recent events of the stock:
However, Star Wars Outlaws is not a bad game per se. The reviews are good to mediocre, yet the sales figures apparently are not enough. The reason seems to be that Ubisoft is not reinventing the wheel with the game and has not included any really engaging elements.
What were the planned sales figures? Ubisoft did not disclose a precise sales target for Star Wars Outlaws. However, JP-Morgan analyst Daniel Kerven indicated that the sales expectations were initially set at 7.5 million but then had to be lowered to 5.5 million. This corresponds to a difference of about 27 percent.
It remains to be seen whether Assassin’s Creed Shadows can bring Ubisoft’s stock back up. At least the expectations for the game are already high, as Ubisoft has finally listened to the fans’ desires with the setting. The release is on November 12, 2024.
The release of Star Wars Outlaws has been under a bad sign from the start. The game has been heavily criticized due to Ubisoft as the publisher and has come under fire more than once: “How does it feel to waste your money?” – Player on PS5 receives hate for playing the wrong game
