In a podcast, an Australian content creator talks on YouTube about his career and how he could have made more money.
Who is it about? It is about the Australian YouTuber Lannan “LazarBeam” Eacott. On his YouTube channel, he entertains almost 23 million subscribers and mainly plays Fortnite or Roblox. He is also active on Twitch: Here he has over 380,000 followers and can average 531 viewers in his streams (via sullygnome).
In an episode of the podcast “Clickbaited” on YouTube, he talks about his career on YouTube. Previously, his content was characterized by his offensive style, but also by his frequent cursing. Something that financially harmed him.
In the German YouTube space, HandOfBlood is a big creator. We introduce him to you in our video:
“I would probably be 40 million dollars richer”
Why should he have cursed less? In 2017, YouTube drastically changed its monetization policies. Videos on the platform have since been subject to stricter rules if they wanted to be monetized. YouTube has since softened the rules a bit.
For example, the YouTube filter kicks in when someone curses extensively in the video, and no ads are shown before the video. This means that a content creator cannot earn money with ad revenue from YouTube for this video.
Less money for LazarBeam: For LazarBeam, and many other YouTubers, this posed a problem: He cursed a lot in his videos, and thus his content was penalized by the platform.
This was also noticeable in his wallet. Nevertheless, he did not want to change, continued to curse, and accepted the missing money. Regarding his stubbornness on this issue, he says today (via YouTube):
I was an Australian construction worker from a rural area. I had a different perspective on what was politically correct or okay than others.
However, his stubbornness eventually gave way and he adapted to the new circumstances on YouTube. He still curses, but not as much as before.
Today he says: “I would probably be 40 million dollars [about 35 million euros] richer if I hadn’t cursed” (via YouTube).
Meanwhile, the rules regarding cursing on YouTube have softened somewhat and are no longer as strict as they used to be. You can read more about it on the Google support page.
LazarBeam has found a middle ground to maintain his identity as a YouTuber while still being able to earn money with his content. YouTuber CalebHammer could have also made more money if he hadn’t sold a share of his channel: YouTuber sells shares of his channel to one of the richest influencers in the world, regrets it – but he can save his channel
