In a few weeks, the gamescom, Germany’s largest gaming fair, will kick off. Besides the exhibition halls in Cologne, the opening ceremony, Opening Night Live, is the most important event of the gamescom. MeinMMO now knows the prices for all those who want to show a clip there, and they are significant.
This is the gamescom 2024:
- The fair takes place from August 21 to August 25 in Cologne, with Wednesday reserved for trade visitors and media.
- In 2024, several major exhibitors will participate, including Blizzard, 2K, Ubisoft, and The Pokémon Company. Sony and Nintendo are absent. Here you will find all the info on tickets, exhibitors, and more at gamescom 2024.
- This year, gamescom is expected to be bigger than ever before; the boss expects “new records” – among other things, thanks to the new Social Stage.
So how much does advertising cost now? Prices for the Opening Night Live can be found on the official website of gamescom. This is the big show to open the gamescom, hosted by Geoff Keighley.
Anyone wanting to air a commercial clip there will pay:
- for 30 seconds 115,000 euros
- for 60 seconds 165,000 euros
- for 90 seconds 215,000 euros
- for 120 seconds 265,000 euros
For comparison: the average annual income in Germany is currently around 51,876 euros gross (as of July 23, 2024), according to figures from the Federal Statistical Office. A Tesla Model X costs between 97,990 and 112,990 euros (via Tesla) – without additional options.
And the advertising slots for Opening Night Live are already sold out.
Anyone still wanting to book a spot can only do so for the pre-show and at least for half the price. Here, the slots cost between 57,500 and 132,500 euros (via gamescom).
As explained by colleagues from 3DJuegos, not every game shown in the ONL has to pay directly. Certain companies receive “Publishing Slots” for games that provide added value to the event, according to 3DJuegos. Additionally, the actual event is the fair after the Opening Night Live.
As a visitor, you can play the Spiritborn, the new class in Diablo 4, at gamescom for the first time. We were allowed to play it in advance:
The gamescom also costs visitors something – Influencers think that’s silly
If you simply want to attend gamescom as a private person, you need to buy a ticket. They cost between €29.50 and €39.00 for a full day, depending on the day. There are also some discounts and special offers. Here you will find the gamescom ticket shop.
After quite a commotion in the last few years, gamescom 2024 has stricter rules regarding trade visitors. In particular, influencers have a harder time getting free access to the event this year. Some even want to boycott gamescom because of this.
YouTube icon Gronkh stated back in 2023 that he would even exclude creators completely, including himself. He fears that too many influencers and their fans would divert the focus of gamescom too far away from video games, and that is what the event is ultimately about.
In particular, there were major problems with influencers in 2022, who overshadowed the entire gamescom at that time. Behind one of the fair halls, a fight broke out after a dispute escalated: Conflict between Twitch streamers Tanzverbot vs. Orangemorange escalates into physical assault
