With Myth, IitzTimmy, and QTCinderella, Xbox has snagged three popular streamers. A music video was supposed to promote the Game Pass for PC. The result is so bad that it’s actually good.
Who are the streamers?
- Myth’s real name is Ali Kabbani, and he was one of the most successful streamers on Twitch with over 7.4 million followers
- In July 2022, he announced his move to YouTube Gaming’s competition
- IitzTimmy is also one of the larger streamers on Twitch with over 2.2 million followers
- In 2021, he made headlines by playing Apex Legends for 53 hours without a break
- QTCinderella has over 1 million followers combined on YouTube and Twitch
- She is the founder and host of the Streamer Awards and held a Beyblade tournament in June
Intentionally Awkward Commercial Video
This is the video: It’s nothing new for big companies to use the faces of well-known influencers for advertising purposes. However, it is rare for the stars to be poked fun at so delightfully as in the music video that Xbox aimed to promote the Game Pass with.
You can also watch the entire video in its glorious horribleness here:
This is the deal: Xbox offered a deal in June where you could get a 3-month subscription for the PC Game Pass for only one dollar. Even in Germany, the trial subscription was available for one euro.
In line with this, Xbox formed the “world’s first streamer pop supergroup” and named it Three4One, or three for the price of one. This is all in reference to successful K-pop bands, where each member is assigned a role.
In the lead roles of Three4One: QTCinderella as “the leader”, IitzTimmy as “the edgy one” (in the original: the edgy one), and Myth as “the third one”. It is immediately clear that no one here is taking themselves too seriously.
Cringe as a Success Concept
So much embarrassment is packed into the video: The actually cool streamers wear a mix of glitter and animal prints. They bounce through a burst of bright effects and sing the praises of the deal.
The production of the self-referential video seemed to be quite fun for everyone involved. Earlier, Myth had already shared a “Behind the Scenes” video on Twitter. In it, the shooting is documented as a pseudo-documentary.
This “mockumentary” style is known from the cult series The Office. It naturally includes meaningful glances directly into the camera, which Myth skillfully presents here.
On YouTube, the video managed to garner over 18,000 views (as of July 21, 2022). Especially the part rapped by Myth went down well with fans. “Myth killed it” wrote user -Eternal- in the comments.
In light of this support, the streamer could consider a second career as a musician.
What do you think of the music video? Horribly good or just plain terrible? Feel free to leave your opinion on the action in the comments.
The idea of forming a K-pop band for advertising purposes has also been done by League of Legends, turning 4 characters into musicians to promote skins. In July, a new music video followed, this time in anime style.
